Have you ever Googled yourself (or your company) and seen a negative comment or review? Then you should consider proactive online reputation management. But it’s not just negative reviews you need to be aware of. For example, Google “hellofresh pricing” and you’ll see this. What is Online Reputation Management? Online reputation management (ORM) is the practice of using digital marketing tactics and channels A 5-Step Online to help shape...
Back in 2016, I wrote about how maps were the visual format you should be using for link building in… 2016. And I showed how simple maps like this… Building trust with Google Google’s algorithm is a complex beast. Are there 200 ranking factors? 300? Honestly, these days there are probably thousands. And with RankBrain, the factors influencing search results can even vary from query to query. But one thing’s for sure: If you want to get...
The Google Sandbox refers to an alleged filter that prevents new websites from ranking in Google’s top results. Think of it like a probation period—even if you do everything right, your site won’t get decent rankings until it comes to an end. The Google Sandbox has never been officially confirmed by Google. But many SEOs are confident in its existence, as they see sandbox-like effects when trying to rank new websites. So what’s the...
Typical advice says that there are five to 10 content marketing goals and that you can hit them separately with different types of content. I think there are two mistakes in this approach. First, it mistakes goals for outcomes of. Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality. In this article, I’ll share a perspective on what’s wrong with the typical model and offer a solution —a...
If you tried to put together a list of metrics from all resources about SEO topics, you’d easily end up with hundreds of them. It can be overwhelming to make sense of it all. But you only need to focus on a few metrics that really matter for your SEO performance and the results it brings. In this article, you’ll learn about just four SEO metrics that represent all you need to measure your SEO performance properly. On top of that, we’ll...
If you’re choosing keywords based on search volume alone, you’re making a mistake. You also need to consider whether the keyword makes sense for your business and whether you can realistically rank for it. Here are a few reasons why this can happen: Search volume > traffic potential: Google shows instant answers in the search results and people don’t need to click. People may also be clicking SERP features like “Top stories”...
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If you want to better work on the buyer persona of your digital or personal brand project. In this section the tool provides you with very useful data such as: Now that you know what Similar web is and that there is a free version and a paid version, it is time to tell you what Similar web is for . What is Similar web for? We are more than Are you signing up. /*! elementor - v3.16.0 - 20-09-2023 */...
What it is and how to use Similar web for free Online Marketing by Comments. If you are looking for a tool that allows you to improve your content marketing. Your SEO strategies, and know which traffic sources give you the most visits to your website. Or that of your competitors, this tool is for you. With the Similar web tool you. Will be able to have greater knowledge of the market in your digital sector. Does it seem difficult for you to...
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PC security is one of the biggest challenges to devices today. Because of the increasing activities of malware, viruses, and other online threats. Automated data Mobile devices and computers face malware. Threats from viruses, and are being particularly running on Windows OS that is more vulnerable to malware and viruses. Viruses are not harmful, but mostly they destroy as well as steal. The data and information that you can exchange while...
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