Have you ever Googled yourself (or your company) and seen a negative comment or review? Then you should consider proactive online reputation management. But it’s not just negative reviews you need to be aware of. For example, Google “hellofresh pricing” and you’ll see this. What is Online Reputation Management? Online reputation management (ORM) is the practice of using digital marketing tactics and channels A 5-Step Online to help shape the public perception of a brand, organization, or individual online. But what does this actually involve? Well, it may involve using Twitter to jump in on conversations and tackle negative or defamatory comments about your company. Oxfam are great at this.
The easiest way
To do this is: make sure you have any appropriate profiles (and that you’re active on them) link to them from your website (ideally using a sitewide footer link) link to company data them from other third-party websites on which you’ve registered (e.g., forums, directories, etc.) This will tell Google that these are your “official” pages and increase the chance of them ranking in the SERPs. But this will only usually be the case if you keep them active, which can be quite a tedious task in itself. So I recommend using something like Buffer or Hootsuite, as this will allow you to syndicate a single message to all your social platforms. If you find any mentions like this, it’s worth reaching out and requesting that the outdated or inaccurate information be fixed.
This is because such
Inconsistencies and inaccuracies can cost you customers and cause a lot of frustration, as they set the wrong expectations. So, reach out to the person who wrote or published the DM Databases article and ask them to fix the issue(s). You can even offer to fix it for them (i.e., rewrite the inaccurate part of the post and send it to them to upload.) Some negative reviews are more of a problem than others. It all depends on if and where they rank. A 5-Step Online And if they receive a lot of traffic. For example, let’s say that you manufacture microphones. What if a potential customer Google’s something like “blue snowball ice review” we’re assuming this is one of the mics you produce.