If you’re choosing keywords based on search volume alone, you’re making a mistake. You also need to consider whether the keyword makes sense for your business and whether you can realistically rank for it. Here are a few reasons why this can happen: Search volume > traffic potential: Google shows instant answers in the search results and people don’t need to click. People may also be clicking SERP features like “Top stories” instead. Keyword Analysis Search volume < traffic potential: The top-ranking page also ranks for other keywords.
What’s the solution
Use the top-ranking page’s as a proxy for traffic potential instead of search volumes. If you’re an Ahrefs user, the Traffic Potential (TP) metric in Keywords executive email list Explorer tells you this. You can even sort and filter keyword ideas by TP to make sure you focus on keywords that are likely to send you decent traffic. How do you know which one searchers are looking for? The answer is pretty obvious for some keywords. For example, people searching for “loan calculator” clearly want an interactive tool, while those searching for “buy homepod mini” want a product page.
Keyword Analysis obvious
For your keyword, the first page of results usually paints a pretty good picture. For example, all first-page results for “days between dates” are interactive DM Databases calculators: Some keywords are harder to rank for than others. Here are three questions to ask to decide how likely you are to rank for a keyword. A. How many backlinks do I need? Backlinks are one of Google’s main ranking factors. This means that if you’re competing against pages with lots. Of backlinks already, you’ll need to build lots of backlinks to your page—and that’s hard. For a super rough idea of how many backlinks you’ll need to rank, check the hint below the Keyword Difficulty (KD) score in Ahrefs’ Keywords Explorer (or use our free Keyword Difficulty checker).