Unilever TV ad accused of greenwashing

Unilever is facing a ban on one of its advertisements , as it does not justify the environmental statements they make about it. It is a spot titled "Real Change" for British television about the detergent Persil. The ad is part of the "Dirt is Good" campaign. This ad highlighted the product's sustainability credentials. It ends with a statement that points to Persil as “the most respectful of the planet,” as Rebecca Stewart points out for...

Why Generation Z doesn’t give a damn about gender

Diversity, discrimination and gender are three words that are even in the soup in the (sometimes heated) current social debates. But what opinion does Generation Z (the new “pretty girl” of brands) have on these three topics? A recent study carried out in Germany by the Fischer Appelt agency and the Appinio market research institute puts answers on the table to answer this question. To undertake their research, Fischer Appelt and Appinio...

Difficulty of measurement and control

Neuromarketing is a discipline that uses techniques and knowledge. Therefore neuroscience to understand how marketing stimuli affect. The brain and consumer behavior. Thus, some potential disadvantages of subliminal. Messages have been identified from a neuromarketing, perspective. Lack of awareness and consent Subliminal messages are presented.  Way that cannot be consciously perceived by consumers. This poses a major ethical disadvantage, as...

Disadvantages of subliminal messages

Surely you already heard that the popular social network. Ther for disadvantages of Twitter changed not only its logo, but also its name a few days ago. This is because Elon Musk decided to buy this powerful. Communication channel arguing that he was concerned about the freedom of expression of its users. The iconic blue bird was replaced by a white.  In this way we see that this  intertwines and connects with several of Musk's companies such...

Ways to implement marketing with

Marketing with a subliminal message is an advertising Ways to technique that. Ther for seeks to influence the minds of consumers unconsciously through visual, auditory or verbal stimuli that are processed by the subconscious without being consciously perceived by the person. The main objective of marketing with a subliminal message is to impact the desires, emotions and behaviors of consumers in a subtle and persuasive way, without them being...

Improving User Experience: Google Core Web Vitals Unveiled

 A beastly percentage! Why does Improving User this happen? In my opinion it happens due to two big factors: 1. The email I sent has the subject “RE: ….” This means that it is a chain continuation of the previous email. What many mailing software does is send you another separate email that is completely unrelated to the previous one. This causes the person who receives it to believe that it is a manual. Email and that it is not part of a...

All You Need to Know About Google Core Web Vitals Optimization

In order to test this I sent the All You following 3 campaigns. With the following results: campaigns for sites in. English Which proves that this strategy with these. Templates gets good, quality links simply for whatever. Language it is. What is the authority of the links obtained. You may be wondering: What authority did the links. I got have? Well, I am not usually guided by indicators such as. DA (from Moz) or DR (from Ahrefs) but in this...

Webmaster’s Guide to Google Core Web Vitals: Best Practices

Snov has a feature Webmaster's Guide where. You can connect your email account via SMTP or you can also. Do it directly to your G Suite. In my experience, the direct connection. With G Suite has very good results because Snov sends. Emails through Google servers and does not do so (as in the case of SMTP). Through the hosting you have contracted. It is for these reasons that I also had to divide all the possible. Links into different campaigns...

Useful for building an improved digital

Curatorship frequently asking yourself. What is left over and what is missing in the strategy. Is an excellent way to achieve the improved label . We associate this type of behavior with that of a curator. Having the attitude of a curator will force us to be in constant reflection about the choice of platforms and actions. And that is very good for strategy optimization. Rigorously evaluating each tactic of the digital strategy makes it possible...

Ecosystem will serve to mitigate risks and

And that knowledge of the audience is achieved with proximity. The closer you are to the natural interlocutor of your business. Most importantly, and the more you profile building very detailed and descriptive buyer personas—the better results you will achieve. Fighting for proximity to constantly provide feedback to the digital strategy will serve to increase the degree of improvement. The closeness of the business and the digital team with...

Points that must be promoted in the team

The critical digital trends for your business. What are the next trends in digital marketing ? Let's anticipate the future to know the trends. In digital marketing, social networks and digital strategy that will mark the coming years. Read this article by engaging. Intensely with the digital world to achieve understanding, you run a risk: becoming. A fan of an action or platform. And the only thing that combats that threat is serenity. To...