Useful for building an improved digital

Curatorship frequently asking yourself. What is left over and what is missing in the strategy. Is an excellent way to achieve the improved label . We associate this type of behavior with that of a curator. Having the attitude of a curator will force us to be in constant reflection about the choice of platforms and actions. And that is very good for strategy optimization. Rigorously evaluating each tactic of the digital strategy makes it possible...

Ecosystem will serve to mitigate risks and

And that knowledge of the audience is achieved with proximity. The closer you are to the natural interlocutor of your business. Most importantly, and the more you profile building very detailed and descriptive buyer personas—the better results you will achieve. Fighting for proximity to constantly provide feedback to the digital strategy will serve to increase the degree of improvement. The closeness of the business and the digital team with...

Points that must be promoted in the team

The critical digital trends for your business. What are the next trends in digital marketing ? Let's anticipate the future to know the trends. In digital marketing, social networks and digital strategy that will mark the coming years. Read this article by engaging. Intensely with the digital world to achieve understanding, you run a risk: becoming. A fan of an action or platform. And the only thing that combats that threat is serenity. To...

A great digital strategy will

Feed on uncertainty and endure the pressure of time. When brilliant and wicked ideas are combined. With each other so. A great digital strategy will that they are all perfected, retained and clarified. A true and solid digital strategy will. Emerge when you are not afraid to question what you believe the organization does well. When you take nothing for granted. And when you understand that everything is susceptible to change, adaptation or...

If it is like most organizations the answer

How is the digital strategy perceived in your business. If it is like most organizations the answer to this question is. As a document that is built as a team generally. At the beginning of each year—in which the tactics and actions. Of the business in the digital world are planned. That is the standard definition that, in general terms. Sounds good and seems harmless, but it contains a gigantic threat: the fact of seeing the digital. Strategy...