Facebook has always been one step ahead in innovations on social mia but it is quite certain that other platforms will not take long to adapt their advertising offer in this sense. Artificial intelligence and marketing automation The updates display on the bulletin board by users are no longer just organic but are shown on the basis of sophisticat algorithms. As the person register on the platform interacts the algorithm learns about their interests and the content proposal becomes increasingly precise bas on their liking. social mia for companies automation.jpg
As a result it becomes increasingly
Vital to follow inbound marketing methods for content production with the creation of materials aim at specific Business Lead market niches and which aim to answer questions resolve doubts and provide concrete solutions to business problems. To do this you ne to know your audience through the definition of buyer personas ensuring that the algorithm makes your content reach the right prospects and lead generation is effective and aim at the right target.
In the same way however
Must be as specific as possible in order to attract the greatest number of qualifi and valid leads for the business. If the adverts are also address to the audience correctly identifi in the definition of buyer personas the automatic part of choosing the users to show them to will work better and in exchange will offer you qualifi commercial contacts. Sophisticat artificial intelligence and machine learning technologies are setting new standards for automat marketing and promotional campaigns DM Databases with no sign of slowing down. It will be the task of B2B marketers to use technologies in the best possible way to get the most out of it.