The one hand we would multiply each customer
The one hand we would multiply each customer by its customer lifetime valueor customer life value clv or ltv. That is we would multiply it by the profits that we expect this customer to able to generate bas on the value of his purces the frequency with which he makes them and the estimat years that he will continue purcing. On the other hand we would complement the value of our customer base if we calculate the product of the previous result by...
