While email-specific metrics like open rate are a helpful proxy for success, they’re not the definition for success itself. Template That Fits We don’t just send email so that people open it — we do it do contribute to larger marketing and business goals, like website visits, purchases, or revenue generated.
Now that metrics like open rate and click-to-open-rate (CTOR) are out the window, it’s time to start re-thinking how we are going to define success with email. And in doing so, it’s also a good time to make sure your email marketing strategy is based around your broader business goals.
Focus on adding value
Let’s be honest, most marketing emails just feel like noise. Inboxes are crowded, and users are constantly scanning through Cambodia Phone Number Data to decipher what’s important and what’s not.
So, what’s the key to being one of the names that people look out for? Consistently add value to your subscribers.
This will mean different things to different types of people and businesses, but a good question to ask before sending a marketing email is whether or not you have a reason to be in their inbox. If you don’t, and you’re just sending for the sake of sending, then it’s probably best to rethink it.
Begin with the end in mind
When crafting a campaign or a single marketing email, it’s important to have your end goal in mind when you start. What, exactly, do you want to teach your subscriber, tell them, direct them to? Knowing what action you want them to take before starting DM Databases will help inform all of the decisions you make when creating your actual campaign, leading to a better email experience for everybody.
Apple threw the email marketing world for a loop when they suddenly announced Mail Privacy Protection earlier this year. Template That Fits And while it may have sounded scary at first, marketers will adapt (just like they have with every other major tech update), and ultimately, we think they’ll be better off for it.
Here’s to hoping MPP brings a new focus on the experience that marketers create for their subscribers.