has been quite the year for, well, just about everybody. But particularly for email marketers. Align Your Email Goals After a wild that brought the beginning of a pandemic, a lot of uncertainty, and some unbelievable email numbers, 2021 didn’t give us much of a break. What a lot of us hoped would be a return to “normal” ended up being an acceptance of a different kind of normal. Though, in this new normal.
As we tie the final bows on a more than eventful 2021, let’s take a look back at some of your incredible achievements from the past year.
Together we reached the world
This year, Campaign Monitor customers used our platform to send over 31 billion emails (31,350,157,127 to be precise!) opened in 245 countries around the world. That’s some serious reach.
Just as we were all beginning to settle into our routines, Apple dropped a major surprise on the digital marketing world when it Canada Phone Number Data announced Mail Privacy Protection (MPP). Putting open rates in serious jeopardy, this feature is just beginning to shape how we all, as email marketers, think about goals and engagement — something worth keeping an eye on in 2022.
Our deliverability team continued to do amazing work, keeping our delivery rate at 99.86% in 2021. And with a 99.98% uptime, your app experience was pretty seamless.
Outside of keeping you up and running, we also to help you do your best work.
Technology kept us on our toes
Email Academy — We launched a free online learning platform to increase your skills, train your team, and build your business. We created 8 courses this year, with more to come in 2022. So far, almost 5,000 of you have begun your Email Academy journeys. If you haven’t yet, to begin!
Your go-to for all things MPP — We were here for you when things got, er, a little confusing. After Apple announced MPP, we acted quickly to as well as. Then, our product team made some to reflect our post-MPP world.
We’re still learning about all the effects of MPP, and we’ll be here to guide you through it all.
A new Campaign Monitor, inspired by you — Over the past year, we’ve been hard at work on building a completely new campaign experience DM Databases with you at the heart of it. Change is always hard, even when it’s for the better, but our product managers Phil and Dan were here to .
You all took to the refreshed interface at an incredible rate. Align Your Email Goals After our new campaign experience went live, we saw a 20% increase in the number of A/B tests you sent and a 20-25% increase in the use of tags.