Use right in the subject line by including subscriber names. You can use many other personalization options based on subscriber data. Length for Your This data can be collected through your sign-up form, or from other sources likeThis is a powerful subject line because it’s short, asks a question, and […]
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Finding the ideal length for a subject line is an important step in your email marketing, but subject lines are not just about length. In order to see success, you’ll need to leverage general best practices. If you use the same subject line over and over, it won’t excite to […]
While mobile optimization has more to do with the code or template you’re using, it has implications for your subject line as well. Different devices will truncate your subject lines differently, and if you don’t test for them, you could end up with some . Luckily, Campaign Monitor’s enables you to […]
The data shared between platforms will provide users with the granular information they need to accurately segment their audiences and include relevant. The Blackbaud Campaign And compelling content in their email marketing campaigns. If a subscriber unsubscribes from your marketing campaign, that information will be updated automatically in Raiser’s Edge […]
Even as some of our offices have begun to open back up, we’re continuing to focus on building a hybrid team. We now have team members across 11 different countries, working as connected and in-sync as ever. Not Just Metrics We’ve placed a serious focus on employee health as well, offering a […]
has been quite the year for, well, just about everybody. But particularly for email marketers. Align Your Email Goals After a wild that brought the beginning of a pandemic, a lot of uncertainty, and some unbelievable email numbers, 2021 didn’t give us much of a break. What a lot of […]
While email-specific metrics like open rate are a helpful proxy for success, they’re not the definition for success itself. Template That Fits We don’t just send email so that people open it — we do it do contribute to larger marketing and business goals, like website visits, purchases, or revenue […]
This doesn’t exactly sound like a win for marketers, does it? While we’d agree that the loss of some data and functionality is inconvenient, we do think MPP will ultimately be a good thing for the future of email. How? Because MPP will force marketers an Email Newsletter to focus on […]
When Apple announced Mail Privacy Protection, earlier this year, it threw marketers into a bit of a frenzy. Make Customers Feel No one knew exactly what the effects of the new feature would be, but we knew it’d change the way we thought about and reported email marketing metrics. The […]
Don’t let newsletters shut you into a typical “Here are our company updates” box. One of the biggest mistakes companies fall into with their newsletters is making it all about them. Double Down on Your email subscribers don’t want to hear about you, they want you to deliver them valuable […]
