Spain takes The first day of the XXV Edition of El Ojo de Iberoamérica ended yesterday. Therefore, leaving us with a very good taste in our mouths, and Spain won no more and no less than 40 metals: 9 gold. 13 silver and 16 bronze ; in addition to The “Big Eye” in the “Public Roads” category that the LLYC team brings back home and the “Big Eye” with which TBWA Spain won for the “Trayectoria” campaign for the “International Committee of the Red Cross» (CIB). Therefore, this first El Ojo de Iberoamérica awards ceremony brought with it a novelty: the “Honorary Session” category . From the festival.
A gold and a silver from Leo Burnett
After the tribute to the former top industry data advertising man, the awards were presented in each of the categories, starting with “Radio & Audio” . In this category. Spain has won four metals: two Golds. One from Sioux & Cyranos for their campaign for Ruavieja “I want to see you better” and another from DAVID Madrid for “Even more confusing times. Therefore, for Burger King Spain. The other two metals have arrived in the form of bronze ; one of them for Sioux & Cyranos Spain for the piece “Don Dinero” for Bankinter Spain and the other for Havas Worldwide Spain for “The uninterrupted playlist” for OUIGO Spain. One of the categories in which Spain has been most awarded in
Innocean Worldwide Spain adds a bronze
In the “El Ojo Young Directors” category, whose president DM Databases of the jury was Mireia Pujol. Therefore, director of Primo Content Spain, only one gold was awarded to the agency Media Monks México. For “I’m criminal”, for “Yo I want I can / Girls Not Brides. Finally. “El Ojo Local: Best Country Idea” was awarded. In which the winner was Leo Burnett for “Invaluable Food” , for Madrid Ffusión. The first finalist was DAVID Madrid with “Even more confusing times” for Burger King Spain. The second finalist position is occupied by McCann Worldgroup Spain for “Trapped in the 90s” for IKEA. Therefore, the PS21 agency with the “Breaded cars” campaign for KFC Spain was the third finalist and “An Improvable Friendship” by CYW Spain for Amazon Prime Video was the fourth finalist.