In 2020 , Google announced its plans to release Google Analytics . The latest version of Google Analytics. On July 1, 2023, the current version of the company’s web traffic data collection and analysis tool (Universal Analytics) will stop processing new data. What is Google Analytics is a new Google product that allows web .And app data to be collected separately or on an ongoing property. Previously, Analytics was split between web properties (traditional Google Analytics). And Analytics for Firebase (to specifically address application needs). But most importantly, Google Analytics seeks to provide owners with flexible yet powerful analytics tools within the confines of cookieless tracking and consent management. Key Differences Between Google Analytics and Universal Analytics Google Analytics is quite different from its predecessor. To give an example, it is especially effective in cross-channel data collection. As a result, it offers an easy way to track users across different apps and websites.
To give an example
In the following section, we’ll cover some other key differences between the two platforms. different interface One of the most significant Indian Phone Number List differences between the old and new Google Analytics is the interface. The number of data organization levels has decreased from three to just two. For this reason, you shouldn’t expect to find some of the old Google Analytics reports and even certain features in the same place you’re used to. Better tracking across devices and platforms Google Analytics can measure data from websites. And apps together in one Google Analytics property. It allows you to see the entire customer journey across different devices and platforms. You can then use this data to better analyze the needs and habits of a specific group of customers. As well as to build models of trusted customers. Demo Google Analytics Count on Wedoiti to improve your service reorganized reports When it comes to customer lifecycle reporting, Universal Analytics only reports on customer acquisition.
In the following section