What Is Business Agility and How It Applies to Content Creation

With more employees working remotely and freelancers becoming a larger part of how modern businesses get things done, it’s important to be able to adapt to just about any possibility – just like digital-age businesses did during the pandemic.

The basic concepts behind business agility apply to many aspects of digital marketing, as well. This includes content creation. But what is business agility, and how can you use it to streamline your content production process

Benefits of an Agile Content Creation Model

If your company is like most, your content needs to change and fluctuate according to several factors. If you rely solely on a team Whatsapp Data of staff writers to take care of everything, you’re likely often paying for help you don’t need. But if you simply delegate content writing to other team members, there’s a chance either their other duties or your content would suffer as a result.

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Hiring freelance writers as needed instead can save you a fortune in labor costs and wasted time, not to mention save your sanity.

It’s Efficient. That’s simply not a problem when you choose the right freelancers via the most efficient platforms.

For example, with more highly developed freelancing sites like WriterAccess, you can choose writers based on previous work listed on their profile. Approach professionals with experience writing within your niche for companies similar to yours.

When someone turns out to be a good fit, you can add them to your love list. The more work you order from your love list, the better your team will come to know your brand and unique voice. At that point, your freelance content source begins to function more as an in-house agency you only pay when you need to.

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Scalability and Expertise


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With WriterAccess in your corner, you can scale down the writer level and subsequent price for less difficult pieces. Then bump up the pay rate and limit availability to only the DM Databases most experienced writers on your team when you’ve got a truly crucial task on your hands. You can also create dedicated teams and love lists for different topics or content types.

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