Video is another type of dynamic content with promising statistics. With consumers spending 80% more time watching videos than in 2018, 89% of marketers planned to continue investing the same amount in video or increase their investments in 2022, with short-form video specifically being the primary form of media with the best ROI used within any content strategy for three consecutive years. Marketers’ goals for using video content involve driving brand awareness, followed by product education and lead generation. It has nabbed a post on the top content marketing trends for 2022, and it continues to prove useful to the world of content.
Images & Infographics
The adage that a picture is worth 1,000 words is true in life and in content marketing, with Hubpost reporting that blogs featuring infographics produce 178% more inbound links than those that do not. About 53% of Hubspot’s respondents are now optimizing photos or videos for visual search engines. Additionally, 49% of these marketers consider it one of their most effective strategies, with the highest average ROI (60%) compared to videos, podcasts, and augmented reality.
About 65% of brands use infographics phone number list to bolster their content marketing strategy, with Forbes reporting that 84% of marketers found them effective, improving information retention and learning by 400%.
In addition, pairing content with a relevant image boosts information retention by over 600%, with color content being 39% more memorable and leading to 80% more readership.
So, if you want your marketing strategy to be most effective, you could do worse than using images and infographics. And making them relevant, creatively colorful, and appropriately paired with straightforward messaging will ensure the visitors to your site remember who you are and what you do.
4. Second & Third-Party Content
Let’s not forget the power of user-generated content (UGC), a type of second-party content. . UGC fosters authenticity and trust in your marketing content, which satisfies Google’s third principle – Trustworthiness.
In a report detailing recent B2B DM Databases marketing statistics, ThinkImpact highlights that B2B referrals generate 65% of new business opportunities, and 78% of those referrals create viable business leads. Consumers and businesses alike are more likely to engage with companies vetted by their peers and will put more stock in the input from families, friends, colleagues, and online reviews rather than any claim from the company or manufacturer. In short, customers and business owners believe UGC is 2.4 times more authentic than what brands put out.