Make Customers Feel Understood

When Apple announced Mail Privacy Protection, earlier this year, it threw marketers into a bit of a frenzy. Make Customers Feel No one knew exactly what the effects of the new feature would be, but we knew it’d change the way we thought about and reported email marketing metrics. The announcement had shades of GDPR, for those in the digital marketing world who were around to remember it. And while it seems like MPP’s effects won’t be as...