The Content that Drives B2B Engagement

Whitepapers Are Truly in a Class of Their Own. A Whitepaper is an in-depth Written Document That Covers a Specific Subject or Issue in Great Detail. Years Ago, Mostly Government Entities, Non-profit Organizations, and Similar Establishments Used Whitepapers to Explore Public Opinion on Policy Changes and Similar Factors Before Enacting Them. But Here in the Internet Age, You’re a Lot More Likely to See Whitepapers Published by Everyday...

Double check and Proofread Your Content

The first thing you should do before you hit ‘publish’ on new content is, of course, to review it. Remember that plagiarism actually includes self-plagiarism, that is, the (often accidental) act of copying and publishing your own previous work while claiming it as original work.Therefore, you should take sufficient time to perform all necessary checks to protect your content from copying or self-copying problems.Check the readability,...