To avoid making the same mistakes that many entrepreneurs end up making on a daily basis, I decid to list some of the necessary precautions for structuring Which valuable a successful digital campaign . Follow: Study of personas The first step is to do a persona study . It’s not uncommon to find companies that are working with marketing, but still don’t know much about who their potential customers are . To do this, you ne to analyze your company’s ideal customer profiles.
Business is well position in the digital environment
There may be more than one group of people, and that’s okay! At this time, it is important to gather information such as: who are these people; what your routines are like; what are your goals; what your nes are; what problems they face; what are your most common purchasing objections; how your company can help these people; which new database products or services are recommend; what is the appropriate language to communicate with these people; in which communication channels do they search for information; what type of content they usually consume; what is these people’s purchasing journey; what they value in a company in this segment, etc.
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I recommend the guide below for you to learn how to structure your persona in more depth: Buying journey: guide to creating your buyer persona Competition Analysis Competitor analysis is also a very important detail before starting to create your Digital Marketing strategy . Fortunately, we can learn a lot from the mistakes and successes of other DM Databases companies in the segment. Therefore, it is important to survey which companies are standing out in your market , who your biggest competitors are and, from there, organize a list of those companies that are worth monitoring. Evaluate what they are doing: what type of content they are producing; what kind of language they are using; how the public is behaving; what mistakes are being made; which actions seem to work.
