The good thing about long-tail keywords is that it’s pretty obvious

You're not going for high volume. You're going for focused intention. It's better to have a few searches and a high rank than to have tons of searches and not rank at all. User intent something more important than the keyword itself is the user's intention through the consulted keyword. For example. When someone searches for the keyword you are trying to rank for. Are they searching because and where they want to do it. Directly or indirectly?...