Some of the things you might want to update are: Stats – Do you have the latest stats?

Using content refresh, HubSpot was able to update and republish past blog posts that saw an increase in organic traffic of up to 106%. By doing so, they built on existing search authority that the post had already accumulated, which is better than starting from scratch. How to keep the content up to date? One way to do this is to analyze content data with Google Analytics (GA) and Google Search Console (GSC). If you see a post that is out of...