How to take a potential customer to the purchase decision stage?
This step is where you move the reader from awareness to interest and eventually desire and action. The key here is to create a lead magnet that grabs. Their attention and makes them want more of what you have to offer. The second step, create a valuable lead magnet . A typical lead magnet should target your specific audience and offer something in return for their information. For example, a B2B lead magnet could be a free white paper that...
