Email and site the perfect digital

Not just social media. Why must website and email marketing be present. In your online strategy also in 2021 has begun. It’s time for good intentions. New beginnings and trying something different. Your business also needs to project itself towards an increasingly numerous audience. Perhaps towards new challenges and even towards an increase in turnover . So let’s try to understand what cannot be missing from the digital strategy in this new...

Tone of voice how to choose the right one for your brand

7 mistakes to avoid when defining your brand’s. Tov + 3 good practices. Beyond good writing and great content, every brand wants to be recognized. Remembered and take on human traits and tone. Why very simple, people trust other people more than companies . This is why it is necessary to work on the verbal identity of your company. The point is that in written communications there is no body language. There is no intonation and not even the...

how to manage a company crisis

Mistakes to avoid and targeted advice to help your business. When the brand is in a state of emergency. Whether it’s a squeaky post, a poorly chosen strategic move. A mistake with a customer or a general market. Crisis it takes very little to start a state of emergency. Just as a small pebble can crack glass and cause irreparable damage. A crisis can cause your brand to falter. A crisis in fact, calls into question the relationship with the...

Why and how much should you invest

The elements and methods to use to establish the right budget. To achieve corporate web marketing objectives. Less and less oriented towards sales management. More and more focused on digital marketing . The success of a company today depends a lot on this change of perspective. Marketing becomes a real investment no longer a cost. And so, allocating a budget to this activity also becomes something natural. And useful for having a quantifiable...

campaign how much does it cost and how does it work

From the objectives it helps you achieve to the necessary budget. The guidelines for an effective social campaign. There are 35 million of us in italy. Who are active on social media . Each with their own preferences and for the most different reasons. In this large segment of people hide those who love your work. Those who hate it and even those who don’t know it yet. You need to get in touch with all of them . To strengthen your relationship...

Adchoices is a program develop

It's a little different than a generic "join our newsletter" call to action. Because the focus is very much on the book and the free chapter the visitor will receive. “get a free chapter” is a clear and compelling call to action for the button text. The "x" at the top right makes it easy to close the popover if the visitor is not interest  . Creating a squeeze page is not an isolat   event. If possible. You will want to split your squeeze...

Allowing content and service providers to continue

If you purchase advertising elsewhere. It is important to recognize that the presence of the adchoices logo in itself offers no reassurance or guarantee to users as to the quality of the product/service. It's up to you to make sure that your advert itself. And your website. Is reassuring - and of course that what you are providing is of high quality. As 2-spyware puts it: "adchoices ads may offer useful and reliable products or services. But...

Which is another way to drive traffic

This means that we ne   to obtain users' permission to collect their data for advertising purposes. Such as retargeting or ad remarketing. The gdpr compliance tool from sharethis. A consent management tool that leverages the iab framework. Makes compliance easy. It's simple to install and offers a seamless user experience. So you can continue to grow your site with confidence. Whatever your website sells. You ne   to attract customers. You...

Which is another way to drive traffic

If you run a healthy food company. You might think that your potential customers would be interest   in a detail   guide that explains the exact nutritional composition of your foods. You may find. However. That they would be much more likely to Which is another download a user-friendly. Easy-to-follow guide on weight loss or fitness. A good way to find out what your potential customers want is to survey your existing customers: let them...

The goal of inbound marketing is to attract people

Advertising. You can invite that person to read other content that you know they are likely to be interest   in (bas   on what they have previously seen). There are many different ways to do this. But two great remarketing opportunities to try are google remarketing and facebook retargeting. Tip: it's easy for advertising to eat up your budget quickly. So keep an eye on what you're spending and what types of content are proving most...