5 steps for you to build your brand’s tone of voice!

A brand's tone of voice is the brand's personality and communication style. It is used in all communication elements , including advertising, the website, social networks and other media platforms, and can be fun, serious, credible, optimistic or another type of tone, depending on the personality of the brant and the target audience. Having a consistent tone of voice across all media platforms is important to help build trust and brand identity...