Choose an Email Newsletter

This doesn’t exactly sound like a win for marketers, does it? While we’d agree that the loss of some data and functionality is inconvenient, we do think MPP will ultimately be a good thing for the future of email. How? Because MPP will force marketers an Email Newsletter to focus on the experience they’re creating, not optimize their campaigns for hollow metrics like open rate. With available to us, it’s become too easy for marketers to...