This stage is the most important stage

It's good for whoever you are as a creative director or lecturer to echo this question to your students or students. My graphic design teacher used to echo this question. “what is a concept?” it always happened when I lost my concentration during a brainstorming session. As a designer. This stage is the most important stage. Here is the answer after coming up with a theme and brainstorming (sketching) to start with a design. The next thing...