To purchasing that product or service

 Relationships and common sense. Inbound is a fairly new term. Coined in 2006 by brian halligan . Ceo and co-creator of hubspot . Brian halligan creator of inbound marketing and ceo of hubspot brian halligan creator of inbound marketing and ceo of hubspot the principles of inbound marketing focus on the customer at all points in their journey from first discovering a problem. To searching for a product or service as a solution. To purchasing...