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How to use Google Optimize to perform optimization tests

How to use Google Optimize to perform optimization tests by Victor Campuzano | Apr 6, 2017 | Growth Tools | 19 Comments Have you heard about tools to perform A/B testing on your website? Have you ever thought about optimizing elements of your website? Are you aware of the importance of conversion optimization (known as CRO)? Have you already prepared the macaroni? I do, to everything… Good morning! How are you? I hope well, you already know. And yes, I always start the same but, hey, I’m really asking you. Let’s see if you ever answer me… For my part, fine. With great news: I have lost 500 grams. Yuhoo!! Operation summer… here I come! Ha ha ha.

Google Optimize 360?

What is Google Optimize and Google Optimize 360? Optimize is a Google tool that allows us to set up tests on our website to check which variants work best and thus improve the usability, design and copy of our pages to, finally, obtain better results. Basically it’s something like this: It allows us to set up tests of various types (A/B, Multivariate and  redirection) on our website, regardless top industry data of the technology, language or CMS with which it is built. It offers us a visual interface to make changes , so we can make most of them without any technical knowledge. It doesn’t matter if it’s WordPress, HTML, PrestaShop, Cacacms or whatever we have. The visual editor will be available. It links directly to Google Analytics , allowing us to use the objectives of this tool as the metric that will determine which variants of the test are most effective.

Analytics data

allowing us to use the objectives of this tool as the metric that will determine which variants of the test are most effective. Analytics data provides us with even more information about the tests , such as demographic data, by source, etc. The test data is also reflected in Google Analytics , thus being able to measure DM Data Bases many aspects of navigation based on these tests. Come on, it looks good for a while, right? The difference between the Google Optimize version and Google Optimize 360 ​​is that the first is free and currently only allows one container (a website on which to do experiments) while the second is a paid solution, part of the Analytics package. 360, with some advanced features and no restrictions.

Cinemagraphs have a hypnotic point due to

urcian definition (I hope they don’t lynch me): “acho pos is all the less a peacico that shakes” . And I with all my pride. Add lemon. Preppy. Look what the coolest thing I have left. No, it is not like an Instagram boomerang although it does have a repetition . Component . You’re getting it, right? Why are they so s . Hocking? Cinemagraphs have a hypnotic point due to the fact of seeing movement in an image that, a priori, we expect to be static. In the case of videos.Which “are rocking” (which does not mean that they are . exploding), they are always . Nuch more dynamic and . fast, ending up boring us or overloading us. Therefore, the cinemagraph is . Attractive because it conveys a bit of peace and harmony in a multi-medically accelerated world while offering the . hypnotic to . Uch of subtle, looping movement . My goodness, what a paragraph I have left.

yelling like

yelling like that when you told him to . Bring you a glass of water) . The key to making it really eye-catching? Although I have been watching . Cinemagraphs for a long time, I have to admit that to make this post I will have seen category email list about 50 or 60 different ones and I have been able to .Observe that some can be much more striking than others . If we think about it, attraction comes when we observe movement in an image that, a . Priori, we expect to be static. To achieve this, what we need is for . A living element to appear in the image, such as a person or an animal, and for it to remain static . In this way, in the first second in which we see the image . ince what should normally be in motion is still, we interpret it as a static image . TRUE? Well, that’s when, when we see a portion in motion, it impacts us .ion, the advantage is that we can get much more attractive ads with better conversion rates . And yes . of course,ion, the advantage is that we can get much more attractive ads with better conversion rates . And yes, of course .

Cinemagraphs that

Cinemagraphs that are, for example, a mountain land . scape in which only the .Water of the river is animated, are n . ot so impressive to me because we do DM Data Bases not expect a mountain to move and we .Do not perceive the beauty of the composition. do you follow me? To give you an example, although I don’t think it turned out bad at all, I think that this cinemagraph .DM Data Bases does not exploit the full potential of this techniFacebook and Instagram .Ads Now that you know what . they are and why they are so impactful, aren’t . you able to see the advantage fusing them in a .Facebook and Instagram Ads campaign. Clear! I didn’t expe . ct anything less from you. Hehehehe. Exact. Since when we do display advertising we are competing for . the user’s attention.The advantage is that . we can get much more attractive ads with better conversion rates .

Facebook and Instagram? Videos?

Facebook and Instagram? Videos? No, too much movement. Images? Ugh, too boring. So? Post Cinemagraphs … Hoooola! How’s that going? How about you doing? Good? Come on, say yes, I’m sure you have that joy typical of spring, which alters the blood and lifts your spirits… or which makes you calm with the heat, makes you sneeze with the pollens or makes you cold with the sudden cold… It’s according to you. got it, right? In any case… Let’s go with joy! I’m more on that side, on the joy of warmth and new challenges and things to tell. Among them, today’s post,

which is something

which is something that I have been seeing for a long time, that I really like and that I wanted industry email list to share with you so that when you make Facebook Ads ads they look so cool that those who see them cannot resist the attractiveness that you project … I know it.. That is achieved with Cinemagraphs, which are… come on, let’s get to the post. [piopialo vcboxed=»1″]Discovering cinemagraph to make Facebook ads that shit you…[/piopialo] table of Contents What are Cinemagraphs? Why are they so shocking? The key to making it really eye-catching? Cinemagraphs

Ads How

on Facebook and Instagram Ads How to make a good Cinemagraph The video from which we start Flixel: the perfect tool for cinemagraphs Last conclusions What are DM Data Bases Cinemagraphs? I could start with a definition very much like “ Cinemagraph on Wikipedia ”: a term coined by Kevin Burg and Jamie Beck to refer to static images in which only a small part of it is animated, repeatedly, creating a super attractive effect . Look at this example: But hey, I prefer a more M