SEO is a profession of rules, but above all it is a profession of logic. Sometimes you get so much information and so many different theories thrown at you that you lose the essence of the whole optimisation for search engines. This also applies to determining and setting out a good website structure. While everyone else is struggling with all kinds of rules, you can make a big difference in Google by creating a perfect, logical website structure. Below are 3 tips that will help you create a Google-worthy website structure.
Why is website structure so important?
Previously, the website structure was mainly determined by the person who designed the website; the web designer. Because, well, what does the website structure have to do with SEO , right? If your homepage has a Telemarketing for Mortgage Leads authority and the keywords are perfectly distributed over the page,
It should be fine, right?
As I mentioned above, SEO is mainly based on logic. A good logical website structure is complementary to this. If Google understands exactly what the purpose of your website is and knows exactly where to place you, you can also score high with limited resources (read: authority.
The three tips I give you
below are divided into the three most important categories in SEO:
If Google understands exactly what the purpose of your website is and knows exactly where to place you, you can also score high with limited resources (read: authority).
1. Make the website crawlable
The first part will not win you the war. It is better to look at it the Building Dynamic Apps: Unveiling the Power of FileMaker way around: if you do not do it, you will lose the war. As everyone knows, Google uses crawlers, who crawl through your website. Before they systematically go through your pages and assess them, they first have to know what they have access to and what they do not have access to and they have to know what pages your website consists of. If they are denied access, you can optimize the rest of your website as well as you want, but you will not be indexed.
Robotstxt
The first part of a website that a crawler looks at is the robots.txt file. This file tells bots which files they can and cannot view. A standard robots.txt file consists of at least two components:
1. User-agent
This section tells you who is allowed to access your files. Typically, it looks like ‘User-agent: This means that any bot is allowed access.
2. Disallow
This section tells you which files are prohibited, even for bots that do have access to your website. You can process a payment system, or other files containing sensitive information.
Index/Noindex
Although you can have all the basics set up perfectly, it can still happen that some pages on your website are not indexed at all. This can often be explained by a noindex attribute being given to the pages in question. By adding this attribute, you tell Google that it may not index the page. This attribute is for example intended for thank you pages.
