Unlocking The Power Of Mobile Advertising

In today's digital age, mobile phones have become an integral part of our lives. According to a report by Statista, there are more than 6.4 billion smartphone users worldwide and this number is expected to increase to 7.33 billion by 2023. With the majority of the world's population using mobile devices, businesses are beginning to realize the potential of phone number marketing as an effective way to reach customers. In this blog post, we'll...

Machine Learning And Ai-generated Content Continue

Third-party content, like sharing other people’s articles on your social media feed or having an influencer talk about your products and services, isn’t limited to the B2C industry. B2B companies are also reaching out to micro-influencers that are niche experts or creators. Although UGC is 9.8 times more impactful, B2B clients still find third-party content more trustworthy than vendor content. B2B and B2C companies also see equal success...

The Adage That A Picture Is Worth

Video is another type of dynamic content with promising statistics. With consumers spending 80% more time watching videos than in 2018, 89% of marketers planned to continue investing the same amount in video or increase their investments in 2022, with short-form video specifically being the primary form of media with the best ROI used within any content strategy for three consecutive years. Marketers’ goals for using video content involve...

B2b Content Marketing Trends For 2023

Popular audiovisual formats in content marketing like podcasts, videos, carousels, and infographics are not just for B2C anymore. People love them because they’re easier to consume. That doesn’t mean long-form written content is obsolete; it is here to stay, but the use of multimedia content is trending upward. Here is a glimpse of the content marketing trends in which B2B marketers are investing for 2023. The Stats on Content Marketing in...